About Us

At NatuRise we specialize in exporting fresh fruits and vegetables, frozen produce, and dried herbs and spices from Egypt to the world. We combine Egypt’s agricultural richness with world-class food safety and quality assurance systems, meeting regulations as well as customer-expectations and specific standards.

Backed by over 25 years of global experience in quality assurance, Sustainability and Farmers development, our founders vision is deeply rooted in safety, traceability, sustainability, and fair trade.

With branches in both Egypt and Germany, our unique strength lies in our dual quality control teams in Egypt and Germany, ensuring Carefully select and develop suppliers at the source and every product is rigorously inspected for safety, freshness, and compliance. We go beyond just trade—we build trust, and prioritize partnerships with our growers, customers, and stakeholders.

About Us

At NatuRise we specialize in exporting fresh fruits and vegetables, frozen produce, and dried herbs and spices from Egypt to the world. We combine Egypt’s agricultural richness with world-class food safety and quality assurance systems, meeting regulations as well as customer-expectations and specific standards.

Backed by over 25 years of global experience in quality assurance, Sustainability and Farmers development, our founders vision is deeply rooted in safety, traceability, sustainability, and fair trade.

With branches in both Egypt and Germany, our unique strength lies in our dual quality control teams in Egypt and Germany, ensuring Carefully select and develop suppliers at the source and every product is rigorously inspected for safety, freshness, and compliance. We go beyond just trade—we build trust, and prioritize partnerships with our growers, customers, and stakeholders.

Vision Statement:

To become the most trusted sourcing partner for high-quality, safe, and sustainable agricultural products from Egypt—while driving fair farming, environmental responsibility, and long-term partnerships across the global supply chain.

We are committed to:

Ensuring fair treatment and fair prices for our producers and growers

Protecting nature by promoting sustainable and organic farming practices

Building lasting relationships with suppliers and customers based on transparency and mutual success

Message from CEO:

“After 25 years in global quality assurance, leading food safety and sustainability efforts across continents, I have returned to my roots in agriculture. My mission is to bridge Egyptian farmers with the global market—not only by meeting rigorous international standards, but by empowering them through knowledge, fair compensation, and long-term support. I believe true quality starts at the source—with people, with values, and with purpose. This company is my promise to uphold that.”
Sally Elsherif
Founder & CEO SE NatuRise

Mission Statement:

Food Safety

Applying advanced food safety standards and rigorous quality assurance.

Ethical Farming

Partnering with farmers who share our values of ethics and sustainability.

Our mission is to deliver agricultural products that consistently exceed expectations—sourced responsibly, controlled with precision, and delivered with care.

With deep roots in Egyptian agriculture and decades of global quality assurance experience, we are your trusted sourcing partner. We know where to buy, what to buy, and how to control the supply chain to meet every customer specification.

Transparency

Operating transparently with a strong customer-first mindset.

Rural Support

Supporting rural development and knowledge-sharing with farming communities.

Product Inspection

Conducting extensive product inspections through our QA teams in both Egypt and Germany.

About Us

NatuRise is a German-Egyptian company specializing in exporting fresh and frozen produce, with a strong focus on quality, sustainability, and full traceability from farm to world.

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