About Us

Learn about our mission, vision, and the leadership driving our commitment to quality agricultural exports.

 

Vision Statement

To become the most trusted sourcing partner for high-quality, safe, and sustainable agricultural products from Egypt—while driving fair farming, environmental responsibility, and long-term partnerships across the global supply chain.

We are committed to:

Fair Trade

Ensuring fair treatment and fair prices for our producers and growers

Sustainability

Protecting nature by promoting sustainable and organic farming practices

Strategic Partnerships

Building lasting relationships with suppliers and customers based on transparency and mutual success

Mission Statement

Our mission is to deliver agricultural products that consistently exceed expectations—sourced responsibly, controlled with precision, and delivered with care. With deep roots in Egyptian agriculture and decades of global quality assurance experience, we are your trusted sourcing partner.

Food Safety

Applying advanced food safety standards and rigorous quality assurance.

Ethical Farming

Partnering with farmers who share our values of ethics and sustainability.

Transparency

Operating transparently with a strong customer-first mindset.

Rural Support

Supporting rural development and knowledge-sharing with farming communities.

Product Inspection

Conducting extensive product inspections through our QA teams in both Egypt and Germany.

Message from CEO


"After 25 years in global quality assurance, leading food safety and sustainability efforts across continents, I have returned to my roots in agriculture. My mission is to bridge Egyptian farmers with the global market—not only by meeting rigorous international standards, but by empowering them through knowledge, fair compensation, and long-term support. I believe true quality starts at the source—with people, with values, and with purpose. This company is my promise to uphold that."

Sally Elsherif

Founder & CEO, Naturise

Sally Elsherif - CEO

Message from CEO:

“After 25 years in global quality assurance, leading food safety and sustainability efforts across continents, I have returned to my roots in agriculture. My mission is to bridge Egyptian farmers with the global market—not only by meeting rigorous international standards, but by empowering them through knowledge, fair compensation, and long-term support. I believe true quality starts at the source—with people, with values, and with purpose. This company is my promise to uphold that.”
Sally Elsherif
Founder & CEO SE NatuRise